Bring Your App Business on the Right Track

Every entrepreneur seeks to know the secret recipe for success. What strategies are made to increase the conversion rate? What are the exciting ideas that can be implemented to make the company grow? It is super strategies that create opportunities for a company. There are always some brand new ideas that you can implement to grow your business. However, not all the existing tricks will give your business a boost. It is only when the right strategies are followed at the right time and the right place that you end up having a revenue-generating business.

If you have an app business, here are 5 strategies you can follow to make sure that your business climbs the ladder of success. Let’s take a closer look:

1. Know the Purpose

To start with, in your mobile app business, it is vital to know the purpose behind the creation of an app and the audience for whom the app is created. The advantages and the true value of the app shall not be confined to the number of features it has and rather on how the user experience is. One of the most significant factors in creating compelling apps is close collaboration among developers, the quality analysis team, and designers.

2. All About Planning

It is the business plans that earn you profits. Only with clear objectives can you come up with the most suitable solutions required by customers. When it comes to creating successful apps, it definitely requires sharp focus. The complexity of a mobile app can be huge but fundamentally, an app must be designed by having an understanding of the real world. Moreover, to come up with engaging apps, it is also important to identify the exact expectations of users. So you see that accurate planning is vital for creating successful apps.

3. Choose Your Platforms Wisely

A significant part of sales depends on how you reach out to your target audience and you basically have to connect with them in the best way possible. Unlike websites, mobile applications are designed for various platforms. These days, there are multiple devices and multiple vendors. For instance, most smartphone users make use of iOS devices and others go for iPhones. Thus, the process of app development completely depends on how customer engagement can be carried out on different platforms.

4. Cross-Check the Intuitiveness of the App

Do you think that the app that you design will help in making your client’s life easier and happier? Once you design an instinctive app, it can end up giving an amazing experience to its users. Apart from integrating notable UX designs and streamlined functions, it is equally important to check whether an app is responsive enough and provides suitable performance to cater to the needs of the user. Also, ensure that the app is free from bugs.

5. Promote Your App

Promotion plays an integral role in boosting your app business. One of the most significant factors behind the popularity of an app is the way it is promoted. Adequate promotion of an app through reviews, ratings, video teasers, recordings, and social media posts helps to create a buzz among the target audience.

When it comes to the app business, the competition is stiff and if you fail to follow the right strategies, you may end up causing your app to lose its visibility among an extensive range of audience. So, follow the sure-shot strategies stated above and ensure the success of your app.

Tips On How To Create A Powerful Online Presence As A Small Business Owner

We are living in the internet age and for your business to be successful you should ensure that you have a strong web presence.

The first thing that you need to do is to have a website. Here you need to purchase a unique domain name and sign up for a web host. Although, there are many free web hosts and portfolio sites that you can use, you should avoid using them.

This is because such sites tend to make your business look unprofessional. To be on the safe side you should always go the paid hosting plans. The good side is that the hosting plans are usually cheap and almost every small business can afford them.

Once you have done this you should now design a stylish and user-friendly website. If you don’t have the skills to design a website, you should consider hiring a professional who will do it for you. To be successful you should ensure that your website has a current design.

In addition to having a website, you should also ensure that you have profile pages on the popular social networks such as Facebook, Twitter, Google+, and LinkedIn.

The main function of the social networks is to help you communicate with your customers. To ensure that you are able to easily communicate, you should put links of your social profiles on your website.

To increase your followers on social media, you should share content that is beneficial to your customers and clients. When sharing content, you should be very careful and avoid spamming your readers.

If you are a lover of videos, you should highly consider using YouTube videos as a way of marketing your business. The good side is that it’s very easy to create the videos; however, if you don’t have the skills to create them, you should hire a professional to do it for you.

Another great way of having a strong online presence is by purchasing advertising space that is relevant to your readers and followers. A great way of going about it is buying advertising space on Google. You can also write articles and post them on websites that are relevant to your readers.

Although, you might be desperate of having a strong online presence, you should avoid deceitful ways of marketing. For example, you should avoid “sock-puppeting.” This is because such methods can easily create serious backlash against you which would be devastating to your business.

The Secret of Successful Negotiation

Your best work is done before you get to the negotiation table.

The area of negotiation that most affects the outcome is the part you have most control over – the preparation. Research has shown that the best prepared negotiator is the one most likely to get the best outcome.

Preparation that gives you a head start on your opponent can be achieved by anyone willing to spend the time. Here’s nine factors you should prepare.

1. Know the ‘pie’ – fixed or variable

‘Fixed pie’ negotiations are those where the only way I can get a better outcome is to get you to accept a lesser outcome. These never result in a win-win outcome. ‘Growing the pie’ negotiations include variables that creative negotiators use to create high perceived value for the other side at little cost to them. Thinking creatively can even allow you to turn a fixed pie into a variable one. Perhaps the asset (a motor vehicle) is fixed, but you could add variables like payment terms, advanced servicing. The salary might be fixed, but flexibility of hours could add significant value for some candidates.

2. Know the impact

Will the outcome of this negotiation impact on any other current or possible future negotiations with the other party? You don’t want to compromise any negotiations going on now or set precedents that might disadvantage you at some time in the future.

3. Know which side is under the most time pressure

The side under the most time pressure has the greatest incentive to be flexible and may be prepared to give more as the deadline gets closer. If the other side is under the most pressure, your advantage grows daily. If the time pressure is on you, be aware this is a weakness and that if the other side becomes aware of it they will use it.

4. Know the relationship

Is this a one-off negotiation or are there likely to be future dealings? Is the relationship important to you? If the answer is yes, is it important enough for you to be more generous with your offer(s)? If the answer is no, will this change your approach and tactics?

5. Know the other side

Is their negotiation style primarily competitive or cooperative? How likely are they to try to bluff? If you haven’t negotiated with them before, is there someone else you know who has that you can talk to? Is there anything you can find out about them that they might not expect you to know? Anything you can do to compromise their confidence in their preparation is a useful tactical tool.

6. Know what they know

Research yourself. Find out what they know about you. Don’t let them spring any surprises on you.

7. Know some accepted authorities

Facts and figures are so often misrepresented in negotiations, nobody takes the other side’s word. Try to find some authorities that you will both accept as reference points.

8. Know your ‘negotiable’

Build a list of all the negotiating issues you are prepared to bring to the table. Priorities them. Try to build a similar prioritized list for the other side. Issues which appear lower on your list but higher on theirs are the ones that you will get most value for when bargaining. Determine what will be your starting point and your bottom limit. Be as precise as you can.

If you cannot priorities a list for the other side in your preparation, try to determine their priorities in your preamble discussion with them before you start putting offers on the table. If appropriate, try to have a pre-negotiation discussion with them where no one would be making any commitments; you would just be getting to understand each other better to help you create the highest-value offers.

9. Know your alternatives

The side who is most able to walk away from a negotiation will negotiate strongest. You can only do this if you have an equivalent alternative to negotiate with. If you don’t, and this party is your best or only option, then do you have a Plan B to offer them if all else fails?

All the latest studies have shown that preparation and planning are the keys to success in negotiation. Sides that prepare and know precisely their goals in a negation always do better than those who go in ‘hoping for the best’. Those who set specific timelines do better than those who are more flexible. Many things happen in a negotiation that you don’t have control over; but your preparation is not one of them. Everyone is busy; but using that as an excuse is a mistake. Walk in best prepared – and walk out most satisfied.

Are We Losing The Art Of Conversation?

It struck me today when I was at lunch just how quiet the kitchen was. There were 5 of us all huddled together, a variety of different sandwiches and salads adorning the table, and guess what, we were all looking at our phone screens, flicking and tapping randomly, furiously and laughing all in our own little bubbles.

Tonight I changed a habit. While having my dinner instead of reading the journal. ie or checking out what was happening on Facebook, I turned the phone off, left the tablet in the bag and watched and listened as my two kids laughed and sang along to the film Frozen. My little girl in particular loves this movie and wants to be Elsa, so as soon as the song “Let it go” came on she started to sing without been prompted. She saw me looking at her in pure daddy awe and smiling that proud, that’s my little girl smile, and she gave me a little wave as if to say “thanks for listening to me daddy”

It touched me deeply because had I been engrossed on my phone I would have missed that moment of innate connection between us, where no words were spoken, but my face and body language expressed 100’s of words, emotions, love and pride.

Don’t get me wrong I think the strides we have made in technology are incredible.

I love social media marketing so much that I went back to college by night to get my diploma in Digital Marketing and Facebook and Twitter have both allowed me to stay in contact with great friends who are now in the four corners of the globe.

But I think we need to just now and then take a check that we are controlling our technology not the other way around.

I first started in Marketing when I was 16 in 1987 (oh god I feel old) working in Arnotts department store as a sales assistant.

Social Media was not part of our lives and a phone was something you dialed on the desk by the cash register. At 16 I was thrust into the world of face to face conversation and having to talk to people I did not know.

I had strangers come up and look me in the eye and ask me to help them find the right shirt, jeans or suit. After all I had the white shirt and tie on, so I was the expert in their eyes, although the mother who asked me to measure her little boy for trousers, who I then proceeded to advise that he had a fifty inch waste, would probably beg to differ. I never did get the hang of the measuring tape!!

However, the point I want to make is that when each of these customers came into the shop in person looking for my help I could not text, email, tweet or Facebook them the answer. I had to stand there in person and communicate to them both verbally and with my body language to find out what they needed, solve their problem and ultimately create rapport.

As business has evolved and the technology has increased we seem to be spending less time talking to each other in person and instead we use technology to do the engagement for us.

Just think about how many face to face meetings you now have for reviews or general catch up with a client in person. It probably is very different to what is was 3 to 5 years ago as we now communicate via non face to face methods. I myself have clients who I have spoken to numerous times on the phone or via email but who I have never met in person even though I have tried to get that face to face meeting. Everyone is just too busy it would seem.

This train of thought was further highlighted when I was recently at a networking event and I found it strange just how many people there were conducting online conversations and staring at their phones rather than talking face to face with the other people in the room.

I recently came across a great article entitled, Saving The Lost Art Of Conversation by Megan of the Atlantic, and in this piece she starts to review these very points that I am touching on.

In her article she recounts her interview with Sherry, a hugely respected psychologist and a professor at MIT. Sherry was working on a new book called “Reclaiming Conversation” and from her research she came to the conclusion that we’re talking all the time, in person as well as in texts, in e-mails, over the phone, on Facebook and on Twitter.

Obviously I don’t want to sound like a hypocrite or that the art of conversation is doomed. I know I am using the power of technology to share this post with you, and don’t get me wrong, I do love all the advances and the ideas of what is coming down the line in the future, such as wearable technology, apple I watch, near field communication etc, but let’s not forget that we are social and tactile creatures, and I hope that human interaction and face to face conversation will not die.

I think back to when I was a teenager and all the excitement followed by utter or was it mortification, and then the elation, when after an hours of eye contact and finally plucking up the courage to go over to that girl I fancied in the disco and asking her to dance and she says yes. Oh the joy and then the fear as I realized I can’t dance!!!

That whole scenario obviously would have been completely different and nowhere as emotionally charged or exciting if done by text or tweet.

So I challenge you, as I will be challenging myself each day, to put the phone and tablet down a little more than you do right now and let your other senses do the conversing.

Mentoring That Leaves an Indelible Imprint on Your Soul

Learning from books feeds our brains. Experience builds skills and expertise. Effective coaching shapes and drives the way we work and see the world. And then there is that wonderful, elusive sort of mentoring that leaves an indelible imprint on the soul. Here are the stories of two people who have provided me with the sort of coaching that leaves an indelible imprint on the soul, and a powerful impact on my life.

Maggie
Maggie was a tiny fireball, a real force of nature. She started a national movement after she retired from the Presbyterian Church, which she called forced termination from employment due to age. A number of us lived in shared housing with her in Philadelphia, and often worked with her on different projects. A savvy optimist with no rose-colored glasses, she would often say: “When you’re working on something important, you never let roadblocks deter you from your goal. If there’s a rock in the road, move it, go around it, or over it. And, if nothing else works, then tunnel under it.” And she did. In her old age, she was elected to the National Giraffe Heroes Project for sticking neck out, a commendation which was always a badge of honor for her.

Maggie led by example, demonstrating a model of passion, persistence and power. Whenever she would meet people after speaking engagements or workshops, she would ask them about what they were doing, show them why their work was important, and encourage them. People would walk away from those conversations excited and empowered, because Maggie had validated them, and told them their work had impact and value. She was very supportive to people working to make a positive difference in the world – and a well-researched, dramatic critic of those she found to be creating harm. When she died, a major national newspaper wrote that Maggie had no children. The newspaper was corrected by her friend and foundation executive who said “Maggie had thousands of children she nurtured over the years, spread across the country and the world.”

Michael
Michael is a retired publishing executive who has built many large publishing businesses over the years. An extremely successful businessman, he is surprisingly humble and self-deprecating about his many achievements. Even when he has been quite busy, Michael has always found the time to focus on his friends and colleagues with undivided attention. In talking with him, you feel like he has all the time in the world for you. He listens in such a way that, when he responds to you, it is with a very deep level of understanding.

Gentle with his suggestions and advice, Michael would share about strategies he had used that were successful without saying “you should do it this way.” He lets you figure out the connection between the strategies he used to successfully surmount challenges, and your own situation. When he suggests something, it is with grace and tact. Michael often says, “well, I’m sure you’ve already thought of this, and I was thinking… ” He would go on to describe an idea or solution that you hadn’t considered at all.

Michael has also been tireless in his giving to those in need, serving on many boards, and becoming involved in supporting and funding a wide range of community economic development projects. Some of our most well-known social enterprise and economic development nonprofits have grown under his tutelage. Almost always, he leverages both his volunteering and his philanthropy by involving others, and he’s engaged an untold number over the years. By doing so, he has shown many people new and exciting ways to make a difference in the world while building his base of support for those causes most dear to his heart.

Why This is Coaching That Leaves an Indelible Imprint on the Soul
Over the years, these two coaches became dear friends, and part of my “family of choice,” as Maggie so aptly termed it. Michael and I still talk on a regular basis, now more as peers who share about our lives, our work, our spiritual practice and those causes that are our passions. And though she is long gone, Maggie’s legacy can still be seen everywhere, and I often consider what she might say about an issue I find challenging. Modelling skills and strategies helpful to my professional development, they served as powerful coaches and examples. They have demonstrated purposeful and value-driven lives. Lives that make a difference in the world. And they have left an indelible imprint on my soul.

The Pros And Cons Of Working In Serviced Offices

Many industry experts never fail to remind business owners about the importance of always creating and maintaining a good and solid impression. And there are many recommended ways to do this. But the process of establishing and sustaining a good impression usually starts with having an impressive business premise and address.

Having a really prestigious office or business address can certainly be easy if you have the money and resources to do so. However, there are many starting and start-up entrepreneurs who may not have enough money to do this or even if they do, they would rather invest such funds in other areas or aspects of their business such as in promoting or marketing their brand and in hiring and paying some new additional employees.

But having an impressive office in a highly prestigious location is now a more reachable goal today, thanks mainly to many innovative business and office solutions providers. And one of the more contemporary ways to have a remarkable office in a good location without shelling out too much money for this endeavor is by investing in serviced offices.

Serviced Offices

A serviced office is an office or work site that is fully furnished, equipped and ready for occupancy and use anytime by any interested party or entrepreneur. These offices are owned and managed by a serviced provider and you simply rent a space from them to carry out your work or run your business.

This innovative business solution offers entrepreneurs several attractive benefits but there are some disadvantages as well.

PROS:

  • You can give your business a good professional image. This specific type of office always boasts of stylish interiors and the building where it is located also has an attractive façade as well. Your clients or customers, partners or investors will be impressed by both the exterior and the interior part of your office since these are always well-maintained by the service provider.
  • Lease or contract flexibility. You can rent such an office for just a few months or even weeks but you are allowed to extend the length of your stay anytime. And in case you want to increase the space you are leasing, your provider can easily grant your request.
  • Marginal overheads. These types of offices do not require costly deposits and down payments.

CONS

  • A serviced office space will become quite expensive if you continuously rent it for long periods of time.
  • These types of offices may lack some unique and endearing aspects. These types of offices tend to be too uniform and traditional looking. And you may get tired of looking at or working at too common and unchanging, even boring designs and arrangements.

Some Information About Hair Extensions

Every woman desires for love and beauty. If possible, most of the women want to try different new looks so that they can be different all the time. How to achieve that easily? The answer is to purchase hair extensions. Most high quality hair extensions are quite expensive, so choosing an affordable extension is important to someone who wants to be fashionable but does not have enough money.

If you want to get your desired look, and also want to protect your hair, you can go with human hair extensions. These extensions can help your hair grow out and keep it shiny and smooth. Since human hair is not cheap, so it is important for you to take care of the extensions made of human hair. Unlike your natural hair, the extensions can not get nutrition and natural supply of moisturizer, so they will look dull and dirty if not being well-maintained. Girls all know that if they take care of the extensions, they can get their desired styles all the time.

How can you give adequate moisture to your brittle, dry and frizzy hair through an easy way? Here are some tips:

1. Do not pull off them when they are tangled. If the hair is really tangled, you can put leave-in conditioner on it and slowly entangle those locks with fingers or by using a wide tooth brush.

2. Apply alcohol free shampoo. Use a good quality, gentle shampoo that is suited for your hair type to protect the hair from getting dry, avoid the harsh styling products. When removing the dirt and build-up from the extensions, do use high quality shampoo.

3. Apply good quality conditioner after shampooing your hair. Make sure to apply a large amount of conditioner to the hair after washing it with the gentle shampoo. The conditioner can make the hair look soft and shiny.

Do apply conditioner about twice a week to keep the hair in good condition.

What benefits can you get from wearing hair extensions?

1. You can get thick and long hair instantly with using hair extensions. If you have thin, fine or limp hair, you can use extensions to add volume as well as length to your hair.

2. If you require a confidence-boosting look for a special occasion, then you can just weave the extensions into spectacular braids and enjoy yourself.

3. You can add highlights or desired colors very easily to the extensions ranging from mild to hot to get an extraordinary look.

To make the most of your extensions, you can get some advice from a local specialist. Make sure you ask how they will minimize the damage to your own hair when the extensions are removed.

There Are Many Reasons Why You Should Use Courier Services

When you use courier services, you can rest assured that you get convenience, reliability and security with each service they offer; whether you need to send a parcel to a recipient in the country or internationally, whether you use overnight services or same day services, with courier companies your parcel is in excellent hands and you will always know its whereabouts.

Courier services offer lots of options

With a courier service, your parcel can be sent the next day, on the same day, nationally as well as internationally. In fact, with an international courier you can send your parcel to practically any corner of the world, door to door. Courier services offer many different choices in terms of delivery and collection options and there are many different pricing structures to choose from as well, depending on your specific requirements such as the type of parcel, how urgent the delivery is, and the type of content.

You can always keep tabs on where your parcel is

Perhaps one of the best things about using a courier service is the fact that lost parcels are practically a thing of the past. The sophisticated tracking methods that are used by parcel services these days offer complete reliability and peace of mind. At any stage of the delivery process you can keep track of where your parcel is and whether it has arrived safely and securely. This enables you to inform your recipient about the expected delivery time and if you are unsure about what is happening with your parcel, you can either give your courier a call or you can go to their website, enter your parcel tracking number and you will have access to all the particulars of your parcel, literally at your fingertips, in real time.

More affordable than you think

There are many different courier companies which make the courier industry incredibly competitive and give the client the benefit of choosing the delivery options and pricing structure that best suits their needs, whether it’s for business deliveries or for personal parcel deliveries, locally or internationally, overnight or same day. The emergence of parcel booking agents and re-sellers means that your parcel collections and deliveries can be even more affordable than you ever may have thought possible.

With the courier service industry being such a competitive market with many national and international courier companies trying to get their hands on a piece of the pie and each one offering more sophisticated parcel services than the next; it may be hard to decide on which courier to use. It is important to do research before making a choice so that you get the best possible service at the most affordable prices.

Know The Various Factors Determining Container Shipping Costs

Container shipping cost involved in international or multi-national shipping is determined by a number of factors, the two most significant among which are freight charges and port fees. Port fees are charged by these companies in order to meet the costs of custom clearance once the goods are dismounted from the ship.

The value of the services provided by freight forwarders and international cargo depends on a number of factors. Let us discuss in this article some of the significant aspects that you need to know regarding the international shipping costs:

  • One of the most important factors determining the service charges of the international shipping companies is the cost of the container. As you proceed from one country to another, the cost of container starts varying depending on the change in currency values. However, reputed shipping services that are involved in innumerable shipping projects, are not actually bothered about the petty changes in the container costs. Their service charges therefore remain unchanged with slight changes in the container costs.
  • It is extremely important for you to obtain thorough information regarding the cost values of the shipping company if you are planning to move from one country to another. This is important because you need to make sure that you know the service charges you need to pay with regard to the current value of the country you are currently residing in. Often people are unaware of these details, and eventually end up paying more than they are supposed to.
  • Another important factor determining container shipping costs is the method of shipping. For example, opting for liner vessel shipping can cost you less owing to their operating methods where they use fixed routes and fixed schedules. On the other hand, it might cost you more if you opt for charter vessel shipping that works on the basis of market conditions. In this case, the container costs vary in accordance with the changing market conditions.

If you have to trade your goods internationally, or want to relocate from one country to another, there are some important things that you need to determine before hiring a shipping service in order to choose the most appropriate shipping methods:

  • Determine how fast you want your goods to be shipped to your desired destination.
  • Consider the type, nature and size of the goods you want to ship.
  • Consider the total distance between the current location and the final destination of the goods.

In order to avail the most efficient services, it is important to hire the right container shipping service. Let us discuss some of the important points that you need to consider:

  • Make sure you hire a licensed and authorized container shipping company that can offer a wide variety of container sizes and packages.
  • Know the container shipping costs charged by various companies and make a thorough comparison between them in order to get the best deal.
  • It is a good idea to talk to the customer services of various companies to know how well they are able to respond to customer queries.

To Be Better At Leading Change

70% of all change initiatives fail.

That’s a pretty startling statistic. Especially when you consider how important change is. I mean, we all acknowledge this, right? There aren’t many organizations out there saying, “You know what we need to do? We need to maintain the status quo, and we need to do it now!”

Every breakthrough involves change. Every innovation involves change. Every new product, policy, or service that moves you ahead of the competition involves change.

So change is vitally important-and yet 70% of change initiatives fail.

Why is that?

It’s because the people leading change don’t play the long game.

To put it another way, they declare victory too soon. Here’s why.

Change is difficult. There’s no getting around that. Change can be messy and uncertain-especially when you’re right in the middle of it. As Harvard professor and author of The Change Masters Rosabeth Moss Kanter puts it, “Everything can look like a failure in the middle.”

In fact, the middle part of change-the messy, uncertain part-can be so painful that we declare victory the instant we’re through it. It’s as if, as soon as we start to see light at the end of the tunnel, we wipe our brow, give each other a high five, and say, “Whew! That’s done!”

But it’s not done. Yes, you’ve made it through the messy part, but you haven’t anchored the change. It’s not yet a part of the culture. It hasn’t “stuck.”

You played the short game.

The truth is, change is a long game. The average successful corporate change initiative is a seven-year process-of which years three, four, and five are the messy part. But notice that there are still two years of anchoring left before the change sticks, before it becomes part of the culture.

It’s the part after the messy part that determines whether or not your change initiative will last.

So what, as a leader, do you do during this part?

You reinforce the change.

You actively look for any and every positive outcome that is a result of the change, and you become relentless about communicating these outcomes to the team. You have to be the one connecting the dots of success back to the change because, left to their own, your team members will not make the connection.

Only by reinforcing the change can you anchor the change, and only by anchoring the change can you make the change truly stick.

And once you do this, you’ll be in that exclusive club of leaders whose change initiatives succeed.